Sanitary merchants to increase sales of the three "killer"

The same market environment, with the brand of sanitary ware stores, some people complained, some people were up and running, this huge contrast with the sanitary ware business itself is not unrelated. We often say that we must pay attention to the method of doing things, and the operation of sanitary ware stores is also stipulated. If sanitary ware merchants want to increase sales in the sanitary ware market of rivals such as Lin, it is necessary to implement the following three steps one by one.

First, dig into existing product potential.

The store is still in the original location, the product is still the original product, and the staff is still the same. So how should the sanitary ware merchants improve the operating performance of the store? The main objective is to dig the potential of the old product. The products here are not only referring to tangible products, but also services, store design and layout are all part of the product.

Sanitary merchants to increase sales of the three "killer".

Specifically, increase the purchase rate of existing customers and increase the customer unit price: Businesses can increase the product shelf-rate to increase customers' multiple purchases, that is, increase the customer's customer unit price. For example, a customer originally thought of buying a bathroom in a store, but when he was visiting the store, he could recommend bookcases and other products.

Inviting customers to buy: how to attract customers to buy, the more common method is to do a promotion, you can through a series of promotional activities to attract the customer's eye, in order to achieve the purpose of the customer to buy, but I can not just understand the promotion here is Discounts or discounts, in fact, there are many ways to promote, such as coupons, rebate, portfolio promotion law and so on.

Improve service quality: This is what we often say about the same sanitary products we are more than quality, the same quality we are more than price, the same price we are more than brands, then the brand awareness, quality, price is almost the same, we are definitely better than service Now. The ultimate competition of the stores is the competition of service quality. In today's fierce market competition, whoever dares to say that he does not need services, he can only rely on the market where the products can win.

Second, add new products to attract attention.

To provide new products, each company will open the following new products on a regular basis. Bathrooms should be updated in time and recommended to customers. Add supporting new products. If there is no new product launched by the agency, bathroom stores can look for the following new products.

Lastly, actively expanding into new markets does not expect your sanitary products to have a market share of 100% in the regional market. When your market share reaches a certain level, there will be little room for growth in the market. Market areas, develop new market areas. New markets can be analyzed and expanded from sales channels, sales regions, and sales methods. For example: Existing retailers are strong, but the engineering channels are weak, so it is necessary to strengthen the development of engineering channels and so on.

If sanitary ware merchants can follow the above steps one by one, I believe that for the performance improvement will play a role.